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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Exercise 5.1

Exercise 5.1

Q Instructions Pick a person or company that you believe has an outstanding social media presence. 1. Identify who you believe their audience to be. 2. Identify at least three social media tactics they employ to connect with that audience. 3. Finally, make some recommendations for what they could be doing better to grow their social media presence and heighten their value to the audience they have gathered. (Note: Answering that there is nothing to be improved is not acceptable.) Tools Word processing software Due Date • By 6 PM the day before the next class. Submission Directions Submit your written response in a PDF. (Your instructor may approve other file types at their discretion.) Use this file-naming convention: 5_1Recommendations_LastName.pdf

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1. Identify who you believe their audience to be. I believe that Warner Bros Pictures’ Instagram audience is made of the people who love movies based on real stories, like Malcolm X, Judas and the Black Messiah, and Elvis. Those stories show raw truth, and they take the audiences back in time. I also believe their audience is made of people who love action and the supernatural and that’s where films like The Dark Knight, Black Adam and Justice League come from. Warner Bros really has films for everyone. 2. Identify at least three social media tactics they employ to connect with that audience. - They consistently post about current and future projects. - They post different trailers and stills for each project. - They use the lead actors to help promote the upcoming films for a better box office turnout!